Products

Products Overview

Our hosted Customer Relationship Management system applications are a component-based product set, which has been in existence since 1996, and is currently in its 4th generation. LoyaltyPlus is parameter driven allowing for easy setup and installation of almost all Loyalty programmes.

The applications cater for various types of Loyalty Programme architectures, namely:

  1. Enterprise product level–  a CRM Programme can be tailored according to the clients specific requirements.
  2. Corporate product level–  CRMPlus:

  • CRMPlus is the flagship CRM solution, integrating the different pillars of the LoyaltyPlus offerings which results in a robust CRM strategy. Bridging the gap between Marketing and Sales, CRMPlus creates a sophisticated understanding of customer behaviour and needs by leveraging all your customer touch points. By harnessing this technology to tailor your CRM programme, customer churn is reduced and the lifetime value of your most profitable customers is extended. CRMPlus is a scalable, high-level, functionality rich, comprehensive suite of the following product sets, giving you the option to start small, and add the additional product sets as required. CRMPlus is embedded primarily with our core loyalty engine LoyaltyPlus, together with our customer engagement offering EngagementPlus, which enables the different customer engagement points supported by an engagement strategy which includes campaigning, document management, and a host of other engagement strategies. CRMPlus further embeds AnalyticsPlus, allowing for superior customer intelligence mining, extraction and segmentation of datasets to be used in campaigning actions. MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning.

        3. Entry product level – iGainLoyalty:

  • iGainLoyalty is a hosted cloud-based loyalty offering that allows SMEs to easily configure and run a customer rewards programme, without the need to invest in expensive software licenses or hardware. A cutting-edge entry level loyalty platform, with all the components usually associated with larger and more complex implementations, can now be configured and managed by low IT-skilled operators, meaning that a business owner is able to run the programme for a single, multiple store or community model without any assistance from a third party. The cloud-based shared methodology enables SMEs to benefit from economies of scale and own a functionally-rich, easy-to-operate solution at a fraction of the cost of traditional software.
  • This low-cost marketing alternative transforms the business owner’s ability to get to know their most valuable asset – their customer. iGainLoyalty will enable them to access crucial information on purchasing behaviour and profiling with ample standard reports, and offers exceptional add-on value with iGainLoyalty Analytics, a data interpretation tool.

Improve your competitive advantage through leading-edge customised CRM and Rewards Systems Software Solutions.

The Gap – who is my customer?

Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. CRM solutions are not just a nice-to-have, but a necessity in a world where customer retention is of prime importance.

 

Bridging the gap

CRMPlus is the flagship CRM solution, integrating the different pillars of the LoyaltyPlus offerings which results in a robust CRM strategy.

Bridging the gap between Marketing and Sales, CRMPlus creates a sophisticated understanding of customer behaviour and needs by leveraging all your customer touch points. By harnessing this technology to tailor your CRM programme, customer churn is reduced and the lifetime value of your most profitable customers is extended. CRMPlus is a scalable, high-level, functionality rich, comprehensive suite of the following product sets, giving you the option to start small, and add the additional product sets as required.

 

The Functional Architecture of CRMPlus

A World-class customer centric management tool! LoyaltyPlus CRM is an all-inclusive Solution offering FOUR different levels of functionalities, targeting the different levels of sophistication for any individual Programme:

  • • LoyaltyPlus
  • • AnalyticsPlus
  • • EngagementPlus
  • • MediaPlus

 

CRMPlus is embedded primarily with our core loyalty engine LoyaltyPlus, together with our customer engagement offering EngagementPlus, which enables the different customer engagement points supported by an engagement strategy which includes campaigning, document management, and a host of other engagement strategies.

CRMPlus further embeds AnalyticsPlus, allowing for superior customer intelligence mining, extraction and segmentation of datasets to be used in campaigning actions.

MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning.

 

Drive Your Bottom Line

Create comprehensive customer experiences, build and manage gamified loyalty programmes and personalised initiatives, based on the voice of the customer. Finding the correct balance between your particular cost structure and your customers’ preferences will enable you to optimise your programme’s return.  LoyaltyPlus can help you to create a tailored loyalty programme, which will provide you with intelligent information and insight to manage the programme and to maximise financial gain.

Get the unfair advantage

Benefit from over 25 years of experience with LoyaltyPlus. The LoyaltyPlus product models are designed to cater for small to large customer bases for airline, hospitality and retail industries worldwide, providing a quick and effective passage to owning a loyalty programme in the cloud. Due to the cloud based shared methodology, the enterprise benefits from the economies of scale with regards to license fees, software and hardware infrastructure.

The behaviour of the product is parameter driven and can thus be configured to the client’s exact requirements without the need to alter the systems design or code. The client also can select the functionality required, thereby avoiding unnecessary expenses.

Ensure you engage with a company with a solid track record, superior functional offerings at an affordable price. CRMPlus is rendered to any company within South Africa or worldwide provided they have Internet access. 24 hour Electronic and telephonic support is available. LoyaltyPlus mans a support portal where clients can log queries and requests.

The client can also select the functionality required, thereby avoiding unnecessary expenses.

Take your CRM with you and Go Web. Go Mobile. Go Gaming. Just Engage. Gain crucial customer insight – get the unfair advantage.

Create a better understanding of customer behaviour.

The gap – An ineffective marketing strategy.

Today, a key business challenge is to engage in a new and effective marketing strategy that influences emotional behaviour. To obtain complete customer retention and attract new customers, intelligent and self-learning solutions are required allowing you to understand and cater to each customer’s needs effectively.

 

Bridging the Gap

LoyaltyPlus bridges the gap between sales and marketing by creating a better understanding of customer behaviour and needs through its customer relationship management loyalty solutions and partnerships.

 

Functional Architecture of LoyaltyPlus

LoyaltyPlus is rendered as a browser based solution allowing secure access to its functionality where an internet presence is available. The solution is a cloud-based offering, allowing for fast time to market and adoption. This is built on industry standard enterprise technologies resulting in seamless integration and scalability.

 

Key Features

  • Customer Management
  • Accrual Management
  • Redemption Management
  • Dynamic Partner Management
  • Promotion Management
  • Tier Management
  • Corporate Management
  • Staff Incentive Management
  • Security, Fraud and Auditing
  • Dynamic Rules Engine
  • Multiple Language Deployment

The Bottom Line

Through direct and targeted communications combined with effective incentive schemes, LoyaltyPlus will be a powerful tool in the creation of an effective marketing strategy which influences emotional behaviour. This is key to the retention and gaining of new customers.

Create comprehensive customer experiences and personalised initiatives, based on the voice of the customer.

The gap – The lack of attention and engagement of customers.

Companies today are being forced to re-think how they interact with customers — due to shifting market dynamics, the growth in importance of social media, and a new generation of consumers who expect enterprises to support customer service via a variety of touch points.  These multiple channels, while providing greater convenience for the customer, create new challenges and headaches for a company because they are often siloed — operating in isolation from one another. This engagement affects daily business, i.e. customer service and satisfaction.  Customer engagement is no longer confined to the four walls of the contact centre, and gaining the attention and loyalty of a customer has proven to be challenging.

Functional Architecture of EngagementPlus

The EngagementPlus tool comprehensively allows the user to increase customer engagement via motivation and commitment. Conditions, achievement and games rules can be setup and defined, thereby streamlining the user-friendly interface.  Gamification is based on proven psychological, sociological game mechanisms that improve engagement of customers by enriching the customer experience journey, and adding the fun element to the mix.

Key Features

  • Customer Engagement
  • Correspondence Management
  • Notifications
  • Intelligent Customer Profiling
  • Customer Segmentation
  • Campaign Management
  • Document Management
  • Survey Management
  • Security, Fraud and Auditing
  • Dynamic Rules Engine
  • Multiple Language Deployment

Bridging The Gap

EngagementPlus strengthens customer relationships and optimises business outcomes by proactively engaging customers with the ideal customer service experience through any channel. Member engagement aims to identify the Members’ need, transactions, and value to appropriately engage with them. 

Customer relationships will drive long term growth objectives in four areas:

  1. Likelihood to recommend: Engaged customers make brand recommendations to friends
  2. Willingness to purchase more: Engaged customers purchase additional products
  3. Reluctance to switch: Engaged customers are loyal to a brand or company
  4. Ability to contain costs: Engaged customers are the least expensive to service

The Bottom Line

Integrating EngagementPlus with your other business applications will help your business create comprehensive customer experiences and personalised initiatives, based on the voice of the customer. The advantage of employing this strategy is clear: those companies that rise to the challenge of revamping their approach to customer engagement will be the winners in today’s competitive marketplace.

Bring the power of Social Media, Games and Competition Management into your CRM strategy.

The Gap – No means of integrating the social media engagements into the CRM Strategy.

Social media can be a goldmine and the perfect opportunity to gather intelligence of your customers to communicate relevant messages to them. However, it is a minefield that is scattered with obstacles from big data to be processed, and the infringement of privacy is a challenge.

 

Most organisations do have a social media strategy but no means of integrating their social media engagements as a seamless extension to their CRM Strategy, resulting in dislocated hit and miss social media campaigns and engagement activities.

 

Bridging the Gap

MediaPlus, together with our EngagementPlus and gamification modules brings the power of social media seamlessly into your CRM strategy. This will allow you to engage and attract prospective customers in the market to your programme in new and innovative ways.

Functional Architecture of MediaPlus

The elements of our powerful MediaPlus tool will improve your engagement with your customers by enriching the customer experience journey, whilst adding fun elements to the mix.

Key Features

  • Social Media Integration
  • Beacon Integration
  • Competition Management
  • Gamification
  • Security, Fraud and Auditing
  • Dynamic Rules Engine
  • Multiple Language Deployment

The Bottom Line

Pick the fruits from harvesting the wealth of customer intelligence on social media and feeding that into your CRM narrative, whilst benefitting from continuous engagement with your customers. Acquaint yourself with the promising social media world and unlock untapped intelligence.

Discover, interpret and communicate meaningful patterns in data.

AnalyticsPlus

AnalyticsPlus:  Discovers, interprets and communicates meaningful patterns in data. It is all about Business Intelligence. AnalyticsPlus requires extensive computation(from big data), the algorithms and software used for analytics harnesses the most current methods in computer science, statistics and mathematics.  AnalyticsPlus uses analytics to determine the outcomes of campaigns to guide decisions for investment and consumer targeting.

  • Business Intelligence
  • Big Data Management
  • Individual Customer Segmentation
  • Dynamic Report Builder
  • Dashboards
  • Security, Fraud and Auditing

The Bottom Line

AnalyticsPlus gives traction to utilise the available customer intelligence to truly harvest and put to use this intelligence in all aspects of customer engagement from campaigning to social media.

 The Gap

It is a challenge to turn the data that a CRM solution and more specifically a loyalty programme provides you into predictive marketing campaigns with measurable ROI and usable management information and reporting. Vast amounts of customer intelligence go to waste due to the lack of a proper integrated and comprehensive analytical tool. This intelligence is usually the result of a carefully designed and well managed CRM strategy.

Bridging the Gap

AnalyticsPlus provides an easy to use analytical software platform which opens up the customer intelligence captured and processed by your operational systems, business Intelligence and CRM strategies to allow for standard and predictive campaigning, proper management reports and a host of analytical models which form the basis for all those “What if?” scenarios.

Functional Architecture of AnalyticsPlus

The AnalyticsPlus tool requires extensive computation from big data, and the algorithms and software used for analytics harnesses the most current methods in computer science, statistics and mathematics. Analytics are used to determine the outcomes of campaigns for decision-making with regards to investment and consumer targeting. This is not a standalone module, but rather a strategically integrated part of the CRMPlus architecture, which generates superior customer and business intelligence.

Key Features

  • Business Intelligence
  • Big Data Management
  • Individual Customer Segmentation
  • Dynamic Report Builder
  • Dashboards
  • Security, Fraud and Auditing